Gentleman makes us cry (Again) | WATCH

Gentleman, an Israeli men’s store known for its eclectic range of watches, chess sets, and accessories, has launched a touching campaign to spread joy during these challenging times. Using a hidden camera, the store captures the emotional reactions of unsuspecting Israelis receiving surprise gifts.

In the latest installment, a heartwarming moment unfolds as a representative from Gentleman approaches a woman sitting beside her husband, an IDF reservist in uniform, who is cradling their baby.

Unaware of the camera, the woman is handed a stylish Gentleman gift bag. Her husband, distracted by their child, doesn’t notice until she encourages him to open it. Inside, he discovers a watch, sparking visible excitement and gratitude. The emotional scene, shared widely on social media, highlights the campaign’s aim to uplift ordinary Israelis, particularly those connected to the sacrifices of military service.